Serving the California roadside since 1999.
NCAA March Madness returns to San Francisco for the first time since 1939. We’re celebrating this milestone with an immersive fan experience where fans can celebrate March Madness in Thrive City, our outdoor plaza. Enjoy live entertainment, games, crafting stations, seating lounges, live commemorative art, and photo opportunities. Plus, experience our outdoor court, designed for fans to run drills and win exclusive prizes with our 3-point contest, free-throw contest, and more!
The NCAA March Madness Fan Fest will also occur on March 24 and March 26.