Thrive City Announces Golden Rule
Earlier today, Back Home Hospitality announced the opening of Golden Rule, its first bar concept from Chef David Nayfeld and Matthew Brewer at Thrive City. Golden Rule features a Bay Area-inspired cocktail and food menu and is open Thursdays through Saturdays from 5 p.m. to 9 p.m., as well as on all Chase Center event days.
Golden Rule is a reflection of the Bay Area, a bar celebrating the region’s cultural diversity through a drink and food menu shaped by local ingredients. Guided by its namesake philosophy, with a nod to the Bay Area’s teams, the Golden State Warriors and Golden State Valkyries, Golden Rule is a welcoming gathering space with a thoughtful cocktail program offering something for everyone. For Nayfeld and Brewer, it demonstrates their continued commitment to San Francisco and the development of the Mission Bay neighborhood.
Led by Back Home Hospitality Bar Director Danielle Peters-Clossey, the cocktail menu is divided into three sections: House Cocktails, Little Treats and Spirit Free with nearly two dozen offerings available on regular nights and a streamlined menu during major events.
Standouts from the House Cocktails include the MIP (most improved player), a slightly smoky, spirit-forward mix of gin, bitter aperitif, musk melon, mezcal, vermouth and Hubba Bubba mist; Ms. Denise, Golden Rule’s take on a clarified milk punch made with bourbon, montenegro, strawberry milk, assam and citrus; the Bi-Coastal, a tropical rum and cold brew cocktail topped with banana cold foam; and Halftime Snacks, a drink reminiscent of capri sun and orange slices made with vodka, bitter aperitivo, guava eau de vie, pomegranate honey and lime.
The Little Treats section offers a variety of miniature cocktails for easy sipping including Elevator Pitch, lightly carbonated with bourbon, Crodino sidecar, aromatic bitters and orange; the Snaquiri with rum, lime, and chili picante inca corn; and a Mini ‘Tini with gin, dry vermouth, Castelvetrano and shio koji. A selection of wine and beer will also be available.
Chef David Nayfeld has created a menu of snacks with offerings such as BBQ Corn Nuts, Peri Peri Spiced Nut Mix and Potato Chips dusted in chili and lime. Guests looking for something heartier can choose from a rotating selection of pizza rolls.
Golden Rule’s design was created in collaboration with longtime partner Jon de la Cruz of DLC ID to create a space that is designed to feel welcoming, lively and easy to settle into, whether heading to a game, catching a concert or meeting up with friends for a drink. The space mixes textured walls with bold pops of orange, red and blue, inspired by the Warriors’ original jerseys when they moved to the Bay Area in 1962. Inside, the bar seats 15, with additional table seating throughout, plus an outdoor patio with room for 30, and plenty of televisions for watching the action.
Golden Rule is located at 720 Terry Francois Blvd and is open Thursdays through Saturdays from 5 p.m. to 9 p.m., and on all Chase Center event days. For more information, visit goldenrulebar.com or follow on Instagram @goldenrulebarsf.
ABOUT BACK HOME HOSPITALITY
Founded in 2015 by partners David Nayfeld and Matt Brewer, Back Home Hospitality (BHH) is a San Francisco-based restaurant group on a mission to become one of the top hospitality companies in California. The restaurant group is a representation of San Francisco’s resilience and potential shown by its bold growth, dedication to the community, commitment to a healthy and sustainable work culture, and world-class hospitality. The BHH portfolio includes Che Fico, an Italian restaurant with California influence, that opened in 2018 to critical acclaim receiving numerous accolades including being named one of the best new restaurants in America by Bon Appetit and Esquire; Che Fico Parco Menlo, an evolution of Che Fico created for the Peninsula at Springline in Menlo Park; Bubbelah, a fast-casual restaurant inspired by Jewish culinary traditions from the Mediterranean and beyond, also located at Springline; Che Fico Pizzeria at Thrive City, the community gathering space surrounding Chase Center in San Francisco’s Mission Bay neighborhood; and Via Aurelia, a celebration of Tuscan cuisine in the Mission Rock Development in Mission Bay. BHH also has developed a line of Che Fico sauces and condiments that are available to ship nationally.
ABOUT THRIVE CITY
Thrive City, the 11-acre community gathering space surrounding Chase Center, serves as the Bay Area’s destination where visitors can experience health and wellness community engagement events, diverse restaurant and retail options, and live entertainment offerings. Created in collaboration with Kaiser Permanente, Thrive City was built upon the shared goal of creating a healthy community through year-round programming and making resources available to all families, friends and neighbors. For more information on Thrive City, please visit thrivecity.com or follow @thrivecity on Instagram.
