Chase Center Announces the Laver Cup Fan Zone at Thrive City
Earlier today, the Laver Cup announced that the Laver Cup Fan Zone will take place at Thrive City from September 18-21. The Laver Cup Fan Zone at Thrive City will feature four days of celebration and live streaming of the tennis matches taking place inside of Chase Center, as well as interactive activations, live looks at the ‘Served with Andy Roddick’ podcast, exclusive merchandise, giveaways and more.
Fans are encouraged to RSVP on chasecenter.com for priority admission. If the event is sold out, limited walkup registrations may be available on a first-come, first serve basis day of the event. For more information, please see the release below.
The Laver Cup is bringing the excitement of world class tennis to life beyond the court with the launch of the Laver Cup Fan Zone at Thrive City, the district surrounding Chase Center, from September 18-21. Fans can enjoy a free, four-day celebration of tennis, entertainment, food and culture – all in the heart of San Francisco.
At the center of the action is a massive outdoor LED screen where fans can watch every thrilling Laver Cup match live. The Fan Zone will also feature official Laver Cup merchandise, interactive activations, and more than a dozen of Thrive City’s top-tier bars and restaurants.
“The excitement inside Chase Center will be mirrored outside as soon as fans step into Thrive City,” said Golden State President and COO Brandon Schneider. “Thrive City is a destination in itself, offering an authentic Bay Area experience with a diverse array of local restaurants and vibrant year-round programming. The Laver Cup Fan Zone will turn the area into a celebration, providing every tennis fan with unparalleled access to join in on this global event.”
"The Fan Zone is our way of opening the doors to every fan. Whether you have a ticket or not, you can come down to watch the matches live on the big screen, see legends of the game and special guests on the SERVED podcast stage, connect with our partners through interactive activations or pick up a racquet yourself. It’s a free and unforgettable opportunity to experience the Laver Cup atmosphere,” said Laver Cup CEO Steve Zacks.
The Fan Zone will open on Thursday, September 18, during Laver Cup Open Practice Day, giving fans an early opportunity to experience the atmosphere. From Friday, September 19 to Sunday, September 21, the Fan Zone will run alongside the competition, with Thrive City transforming into an official ‘Entertainment Zone’. Fans aged 21 years and over can purchase ‘to-go’ alcoholic drinks from participating businesses and enjoy them while taking in the atmosphere.
The Laver Cup Fan Zone is designed for all ages, offering free, fun, interactive experiences the whole family can enjoy including:
Live action on the big screen
At the heart of the Fan Zone is a massive 74ft x 42ft LED screen, offering fans a prime viewing experience from amphitheater seating – the perfect spot to watch every moment as Team Europe and Team World battle for the Laver Cup.
‘Served with Andy Roddick’ podcast
For the first time at the Laver Cup, fans can watch daily live ‘Served’ podcast recordings as host and former world No.1 Andy Roddick is joined by special guests including Roger Federer, John McEnroe, Andre Agassi, Yannick Noah, Pat Rafter and Tim Henman, to break down the action on and off the Laver Cup court. Served will broadcast live from 10.30am - 12pm Thursday, September 18 – Saturday, September 20, and from 10.30am - 11.30am Sunday, September 21.
Laver Cup Serve Challenge Presented by ServiceNow
Fans can put their power and accuracy to the test at the Laver Cup Serve Challenge Presented by ServiceNow. The fastest and most accurate servers each day will take home exclusive Laver Cup merchandise prizes, and all participants will be entered to win a grand prize of two full-tournament ticket packages to Laver Cup London 2026 with a four-night hotel stay at an official Laver Cup hotel.
Interactive Mini Tennis with USTA NorCal
The younger generation can get in on the action, with games and activities run by USTA NorCal on the Laver Cup ‘Fan Courts’.
Laver Cup Sponsor Village
Located within the Fan Zone, the Laver Cup Sponsor Village invites fans to explore curated brand activations and interactive experiences, presented by event sponsors:
- See the one-of-a-kind Mercedes Benz Vision V Grand Limousine concept vehicle up close as it stops by the Fan Zone on its North American tour.
- “Take a Swing” at Mercedes Benz House and snap a 14-camera, 160-degree digital photo of their tennis swing!
- Take on official Laver Cup Payment Partner Ant International's interactive target game to score points and win prizes.
- Pose for photos with an oversized – 10 foot tall, 300 pound – wine bottle from DAOU Vineyards.
- Participate in the complimentary DAOU Vineyards contest to receive a 20% discount on all online purchases and be entered for a chance to win the grand prize.
Official Laver Cup Merchandise
A range of merchandise outlets will offer exclusive, limited edition, Laver Cup San Francisco equipment, clothing and accessories including:
- Luxury, hand-crafted eyewear from Oliver Peoples RF eyewear collection, designed in collaboration with Roger Federer.
- Laver Cup 2025 Edition ‘RF 01 Pro’ and ‘RF 01’ tennis rackets and bags from the Wilson Merchandise Truck.
- UNIQLO Team Europe and Team World apparel.
The Laver Cup Fan Zone will be open from Laver Cup Open Practice Day - Thursday, September 18 to Sunday, September 21, with opening hours as follows:
- Thursday, September 18: 10:00am – 4:00pm
- Friday, September 29: 10:00am – 10:00pm*
- Saturday, September 20: 10:00am – 10:00pm*
- Sunday, September 21: 10:00am – 6:00pm*
*Or one hour after last ball is played.
A very limited number of Laver Cup 2025 tickets remain. Tickets are available for Open Practice Day presented by FICO on Thursday, September 18, for $20 ($31.65 inclusive of fees). All tickets can be purchased through Ticketmaster, the official ticketing partner of Chase Center.
For further event updates, news, special offers and more, fans are encouraged to register as a ‘Laver Cup Insider’ at lavercup.com.
